1:1 Coaching

Coached by the Blameys. Built on the science.

Personalised coaching from two sport scientists who also compete. Every session built around your data, your schedule and your goal race - and explained properly. The why, not just the what.

Coaching from £39/month · or a ready-made training plan you can start today · nothing owed to apply
FOUNDING COACHING RATE
FULL 1:1 - SPOTS OPEN
5
of 16 places, at our founding rate. We cap Full 1:1 at eight athletes each so the weekly work stays real.
Self-Guided has no cap.

Who it's for

This coaching is right for you if…

You've been running 6+ months
You have a base, you've done some races, you've hit a ceiling - and you don't know why.
You want to understand, not just follow
You want a coach who explains every session: the why, not just the what.
You have a specific time goal
Sub-20 5K, sub-3 marathon - we build your training around your exact target and timeline.

Who coaches you

Two sport scientists and athletes themselves.

Tom Blamey
BSc Sport & Medical Sciences
Leads coaching and plan development.
Ben Blamey
BSc Sport & Exercise Science
Leads athlete racing and VO2max development.
One of us coaches you. The other checks the work.
On Full 1:1, the other brother is in your WhatsApp group as a second set of eyes - and reviews your whole block cold every quarter, from outside the day-to-day assumptions. No solo coach can offer that.

Both tiers

Same science. Same platform. Same data.

We don't hold anything back from the cheaper tier. Every athlete gets a genuinely personalised plan and full sight of their own training data. What changes between tiers is how much of our time you get, and how fast.

A plan built for you
Your zones, your schedule, your history, your goal race. Not a PDF with your name on it.
Delivered through Final Surge
Your own training log, free to you. Syncs with Garmin and Strava both ways.
Your data reviewed by a sport scientist
We read your sessions and tell you what they mean - not just what they show.
A pacing plan for your A-race
Written, specific, and built from what your training actually says you can do.

Coaching tiers

Two ways to work with us.

Both are fully personalised and built on the science. The difference is how much of us you get, and how quickly.

These are our Founding Coaching Rates. Locked in for your first 6 months from signup, whenever you join.

FOUNDING RATE
Self-Guided
For the runner who knows roughly what they're doing and wants a proper structure - plus a sanity check from someone who knows the science.
£39 / month
✓ Personalised plan, adapted to your zones and schedule
✓ Plan reviewed and adjusted monthly
✓ Comments on all your completed key sessions, every week
✓ Written monthly check-in: what worked, what changes, why
✓ Ad-hoc plan tweak if you're ill or injured, on request
✓ Race pacing brief for your A-race
— No in-app messaging
— No WhatsApp or calls
Apply →
MOST SUPPORT FOUNDING RATE - LIMITED SPOTS
Full 1:1
For the runner chasing a specific time - or working around something complicated. Injury history, shift work, a plateau that won't shift.
£99 / month
✓ Everything in Self-Guided, plus:
✓ Starts with a free 1:1 intro call before your first plan
✓ Plan written from scratch around your life. No template.
✓ Rewritten every Sunday from your week's data
✓ WhatsApp group with both of us - your lead coach plus a second set of eyes, Mon-Fri 8am-8pm, same working-day reply
✓ 30-minute video call every month
✓ Same-week rebuild if you're ill or injured
✓ Quarterly second-opinion review from the other brother
✓ Full race support: taper, pre-race call, post-race debrief
Apply →

The Full 1:1 WhatsApp is a group with both of us in it - a direct line, not a live chat. We reply within the working day, Mon-Fri, because a considered answer beats an instant one. Both tiers run on a one-month minimum, then continue monthly until you give 14 days' notice.

Not ready for monthly coaching?
Our ready-made training plans are a one-off - pick your race distance and start today. No application, no subscription.
See training plans →

How it works

Simple to start. No pressure at any step.

1
Apply
Tell us about you and your goals. Two minutes.
2
Intro call · Full 1:1
A free chat to check we're the right fit and map out your first block. Self-Guided goes straight to setup.
3
Start coaching
Your plan is live within 72 hours of your intake form landing.

Apply

Ready to apply?

We review every application personally and reply within 48 hours. If we're not the right fit, we'll tell you honestly.

Apply for coaching →
From £39/month · Founding rate locked for your first 6 months
Reply within 48 hours
We read every application personally.
Nothing owed to apply
Applying is free. Full 1:1 starts with a free intro call before you commit.
One month, then rolling
One-month minimum. After that, 14 days' notice to stop.

No hard sell. If accepted, a straightforward email with next steps.